Project Shokkhom (Krishi-First) was conceived as a national mission in the wake of the 2026 democratic mandate — an answer to a question the rural economy had been asking for decades: why does the person who grows the food capture so little of its value?
The structural problem
A farmer can do everything right — sow well, tend carefully, harvest on time — and still watch the value of the crop dissolve through layers of intermediation, opaque pricing, manual weighing and delayed payment. Perishables rot before they reach a market. The smallholder share of the consumer taka shrinks at every hand-off.
Prior schemes intervened on price. Shokkhom intervenes on ownership.
Rebuilding the chain, one constituency at a time
Shokkhom positions the farmer as a co-owner of the enterprise that procures, processes, distributes and exports their produce — rebuilt constituency by constituency, from the Union Parishad up.
It is not a subsidy and not a monopoly. It is a farmer-anchored national champion designed to compete on merit and list on the world's exchanges.
33% of the enterprise belongs to the farmers who grow it.
— The defining promise of Project Shokkhom
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The Partnership
The MoU between the Government of Bangladesh and S Retailer Worldwide — an exclusive Master Franch…
Explore 2.3Leadership
Government, S Retailer Worldwide, the Master Company Board and farmer representatives — the people…
Explore 2.4Governance
The Joint Steering Committee, the PMO, the Krishi-First Implementation Cell and the Land & Infrast…
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